SMART Technologies sought to strengthen its global B2B pipeline by improving how educators and enterprise buyers evaluated collaboration solutions. Agency Zed was engaged to architect and deliver a suite of digital assessment tools that guided prospects through the buyer journey, captured intent signals, and generated high‑quality leads for sales teams.

Agency Zed led the end‑to‑end design of SMART’s Collaboration Maturity Assessment, Buyer Journey Tool, and related configurators. We developed the UX, scoring logic, and recommendation engine that personalized results for each user. Working closely with marketing, product, and sales teams, Agency Zed ensured the tools aligned with SMART’s value propositions and integrated seamlessly with marketing automation and CRM systems. The result was a scalable, interactive experience that became a cornerstone of SMART’s global demand‑generation strategy.

What was delivered:

• Collaboration Maturity Assessment tool (UX, logic, scoring model)
• Buyer Journey interactive tool and content pathways
• Lead capture workflows integrated with CRM and marketing automation
• Visual reporting dashboards for sales and marketing
• Content recommendations engine and results templates
• Analytics instrumentation and optimization roadmap

Impact:

• Dramatically increased qualified lead volume through interactive, value‑driven assessments
• Improved sales readiness with richer buyer intent data
• Strengthened SMART’s digital presence with modern, user‑centric tools
• Enabled global marketing teams to run targeted, data‑driven campaigns