At Export Development Canada (EDC), Agency Zed contributed to the modernization of the organization’s digital marketing ecosystem by supporting enhancements to the AEM website and integrating Oracle Marketing Cloud. The team led requirements discovery, authored user stories and ATDD criteria, and optimized marketing automation workflows to reduce manual effort and improve segmentation. Agency Zed’s work enabled more efficient content delivery, stronger personalization, and a more cohesive digital experience for Canadian exporters engaging with EDC’s services.

What was delivered:

• Led Agile delivery of AEM website enhancements
• Integrated Oracle Marketing Cloud with EDC’s digital ecosystem
• Authored business requirements, user stories, and ATDD criteria
• Optimized marketing automation workflows and segmentation logic

Impact:

• Improved digital marketing performance and personalization
• Reduced manual effort through automated workflows
• Enhanced content governance and publishing efficiency
• Strengthened alignment between marketing, IT, and product teams